Lumina Cosmetics•2024•Full Service
Lumina Cosmetics
The Challenge
Lumina was entering a saturated market dominated by legacy giants. They needed a digital presence that felt instantly established yet distinctly modern, appealing to a younger, eco-conscious luxury demographic.
The Solution
We stripped back the noise, focusing on "Radical Transparency" as a design principle. The interface is almost invisible, letting the product photography and ingredient stories take center stage. We used a custom serif typeface to evoke heritage, paired with a stark monochrome palette.
Visual Identity
A curated palette designed to evoke emotion and establish brand authority.
#1A1A1A
#F0F0F0
#D4AF37
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The Impact
4.2%
Conversion Rate
60%
Return Customer
+12k
Social Growth
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